Nicotine is a powerful drug and the leading cause of death in our society. Dr. Coyle is passionate about his desire to help you stop using tobacco. This is a brief but compelling introduction to the potential for smoking cessation grounded in his belief that the primary reason people are unsuccessful in smoking cessation lies in their not taking nicotine addiction seriously enough. Consequently they are not fully prepared for the major life changes that face anyone with an addictions problem. Effective preparation can begin with this module. Upgrade to a paying membership to play video.