The second leading cause of death in our society is poor diet and exercise. Obesity and unhealthy inactivity is quickly overcoming smoking as the leading cause of death. These problems have been described as an epidemic, yet the sensitivity of these problems is extreme. Far beyond another fad diet, Dr. Coyle builds on value and worth and ultimately, offers hope for personal change through behavioral principles. His psychological approach to these problems carefully addresses self-esteem, confidence, goal setting and challenges of enduring weight loss and physical health.